In terms of scenarios that may unfold for North Korea in the near future, few are as entertaining as the one put forth in the extended trailer for the February 2011 Kaos Studios/THQ video game Homefront. Apparently, Kim Jong-il is going to die in 2012, after which successor Kim Jong-un unifies North and South Korea (2013), annexes Japan (2018) and eventually takes over the United States through Hawaii by means of a disabling electro-magnetic pulse (EMP) attack, disseminated via telecommunications satellite.
The actor who plays Kim Jong-un in the trailer is far better looking than dad, a moptop Beatles version that is a gloriously cheeky bit of casting. But the Juche piece de resistance for this vision of the future is the 16-page faux manifesto that was distributed in June to attendees of the E3 video game convention in Los Angeles. Titled “Subject’s Guide from Your Glorious Occupiers of the New Korean Federation”, the document essentially brings together all the helpful mandatory information that newly conquered Americans will need to pledge and learn as subjugated members of the New Korean Federation, founded in 2025.
Everything in the gag book, from the content to the presentation, is top-notch. It’s right up there with another slice of guerilla marketing currently being done for Homefront, the fake North Korean L.A. food truck Pyongyang Express, which I’ve tweeted about several times.
The red-cover tome contains everything a futuristic Federation Yank might need to know, from a handy list of Civilian Rights and Rules, to the toll-free telephone number for the Enemies of the Liberation Hotline, to a two-page spread of phonetically spelled out North Korean Helpful Words and Phrases (“I’m sorry sir”, “I will obey”, etc.). There’s also a list of revised U.S. national holidays, beginning with the New American Independence Day of January 16th, per North Korea‘s successful takeover of the USA in 2025.
Another of several Homefront PR plays at the E3 convention involved a brigade of fake North Korean soldiers marching up Figueroa Blvd. in dowtown Los Angeles to watch the North Korea vs. Brazil World Cup soccer match at the ESPN Zone sports bar. My hat is off to the marketing department of NYC-based Kaos Studios; with Homefront, they are doing a bang-up Juche job.